Bring Me The Horizon have released a gruesome video for their latest single, “DiE4u.”
Directed by the band’s frontman Oliver Sykes, the video features the band as they headline a club that appears to be run by an underground cult of blood-thirsty vampires.
Sykes described the central themes of the song to be “toxic obsessions, vices and things you can’t kick,” which heavily relates to the dope-fueled imagery used in the video, in which all hell breaks loose after a drug dealer snakes her way through the club and attempts to negotiate the price of a set of vials of what one can only assume to be blood infused with psychedelic substances.
“The song is a triumphant and emotional one for me because it was a time of realisation to kick the things that were no good, and to take the choice in bettering myself,” Sykes continued. “It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other as well as the world.”
“weLCoME t0 clUB h3LLh0LE….#DiE4u,” the band wrote in the comments of the video, which has amassed nearly 1.5 million views since its release last week.
“DiE4u” is taken from the band’s forthcoming, as-yet-untitled EP set for release in 2022.
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