The region’s largest fundraiser in support of the arts is coming to downtown Riverside. In an effort to broaden its reach and make the event more accessible to a wider range of the community, the Riverside Arts Council has partnered with the Riverside Downtown Partnership, to integrating the former Mayor’s Ball and Summer Street Jam into the Riverside Art and Music Festival. The premier event is scheduled for Saturday, September 17th from 3 pm to 10 pm.
The festival celebrating arts and music and will close University from Lemon to Market in downtown Riverside. The stage will be located at University and Lemon with audience viewing from the stage to Orange. Cultural performances will be featured on the stage until from 3 – 6 pm when the free concert begins with local favorites opening and followed by the headliner, Allison Iraheta + Halo Circus, at 8 pm.
Art and cultural exhibits will be on University from Orange to Main and will feature local artists and arts groups offering demonstrations, workshops, and sales. There will be a street performance area located at University and Orange featuring performances from cultural and other groups. There will also be a Chalk Art Festival at University and Main featuring local artists who will also demonstrate chalk art to young aspiring artists.