Iron Maiden are legends of heavy metal, they hail from Leyton, East London, & formed together in 1975.
This track is the band’s first new music in 6 years, and was released along with an eagerly anticipated global YouTube video premiere. The song was written by Maiden guitarist Adrian Smith & lead singer Bruce Dickinson, produced by Kevin Shirley and co-produced by Maiden bassist and founder-member Steve Harris.
Bruce Dickinson initially had a concept for the video which came to fruition in collaboration with two Award-winning former Pixar executives and long-standing Maiden fans Mark Andrews & Andrew Gordon. The pair have over 50 years of animation industry experience between them at the very top-level including work on The Incredibles, Ratatouille, Brave, Monsters Inc & Finding Nemo. With partners lining up to get involved with the project they chose BlinkInk, a London based animation studio celebrated for their work with a variety of global brands from Adidas to Coca-Cola and a number of high-profile music videos.
In BlinkInk director Nicos Livesey, another long-time Maiden fan & kindred spirit, they found a man who shared the collective vision for the track – resulting in the final film which features the very first glimpse of a stunning new incarnation of Eddie in spectacular 3D form.
Bruce comments: “I had a pretty clear idea of the concept to accompany the song and when I met Mark and Andrew, on Zoom, it quickly became clear we were all very much on the same wavelength, and this was reinforced with the addition of Nicos and his young BlinkInk team. Our weekly team Zoom meetings were then usually both highly creative and a lot of fun!
I’m very proud of the way the video turned out, it’s more like a mini-film really. I knew it was going to work out as soon as Mark brought my treatment to life with his incredible storyboards – I thought we could make something very special together. I think we did and hope our fans will agree. In fact it’s pretty much created by Maiden fans!!”
Enjoy & share! –Frank_O