The track and video serve as a message of encouragement for the challenges of the current global crisis.
“Don’t Give Up” was produced by Bob Ezrin using remote technology and it’s a spontaneous reaction to the challenges facing us all right now. Alice felt the need to talk directly to his fans from isolation in his Detroit home where he is working to finish his upcoming album. It’s Alice Cooper’s shout-out to keep our heads high, to stay strong, and to fight back together.
“‘Don’t Give Up’ is a song about what we’ve all been going through right now and about keeping our heads up and fighting back together”, says Cooper, “and whatever you do — Don’t Give Up!”
Two weeks ago, Alice Cooper invited fans to participate in the music video that he and his band members were filming separately during quarantine. Over 20,000 fans responded, holding up signs and messages of unity — using the song’s lyrics.
A strictly limited-edition 7″ vinyl picture-disc of “Don’t Give Up” will be released on August 14th via earMUSIC.
Enjoy & share! –Frank_O