There it is, the new Starbucks cup introduced nationwide today.  It is designed to look like the standard Starbucks paper coffee cups.  See the fine print at the bottom?  It says “Reusable, Recyclable, Re-enjoyable.  The cup costs $1 but you will get a dime off every time you use it.  Here’s a different version of it…

It is a plastic reusable cup.  Every time you bring it in to Starbucks an employee will wash it first with boiling water.  There are pre-marked lines on the inside for the size of the drink you want.  Order and get your ten cents off.  Starbucks goal is to cut down on the waste from its paper cups.  Again, I give them credit for trying!