That is a photo of Arch West prior to his awesome creation of Doritos in 1961. At the time of his creation West was a marketing executive for Frito-Lay based in Dallas. He took his family on vacation to San Diego where he observed a small snack shop serving fried tortillas chips. His idea to create the first national brand tortilla chips was met with a lukewarm reaction back in Texas at Frito-Lay. They didn’t hit store shelves until 1967. Funny isn’t it now because who can resist of big bowl of Doritos?
Arch West passed away Monday in Dallas at the age of 97. His burial will be done in simple taste – with Doritos, of course! Mr. West will be buried on Saturday, October First. His family will sprinkle Doritos on his grave prior to the first scoop of dirt. And which flavors were his favorite? They were Original, Nacho Cheese and Cool Ranch. He was not a fan of the Cheeseburger flavored Doritos. So R.I.P. Arch West and let’s all thank him for creating the wonderful snack we all love – yeah Doritos!